What are plausible futures and how do we tell their stories? How do we get better at strategic innovation? Which domains should we explore for new opportunities?
What are all the opportunities available to us? How do we choose among them? How should we pursue the chosen ones? How does our company need to adapt?
Who has unmet needs and desires, what are they, why do they exist? What is possible to design, which technologies matter, what effects can be achieved?