Inovo

Direct, external engagement occurs sporadically as a specific ‘step’ or ‘stage’ n the process.

A lot of direct , external engagement throughout the process.  A diversity of perspectives from the outset

Haphazard traceability and documentation. Often difficult to discover the evolution of an idea or customer insights

Highly documented and traceable. Every concept, persona and prediction can be traced back to primary sources

Strives for quantitative results. Precision often exceeds accuracy

Recognizes that, at this stage, qualitative insight is key

Relies on episodic brainstorming or creativity events that force yes no decisions with few options available

Voice of the customer and ethnographic approaches reveal behavior but rarely motivation

Personas are created but are not rigorous enough to be used for anything but subjective interpretation

Personas are represented in software models allow you to understand why adoption occurs

Episodic , event driven idea generation leaves you with only what was ‘in the room’ on a specific day

‘Slow burn’ idea generation allows concepts to mature, evolve and be shaped over time

Focuses on ideas and analysis. No formal mechanism for new knowledge creation and synthesis.

Focuses on knowledge development. Recognizes innovation as a knowledge-based endeavor.

Confuses opportunities with solutions, technology with its effects

Distinguishes between technology, community and solution knowledge.

Few underlying principles, theories or models

Based on a formal theory of innovation and a rigorous scientific approach to innovation technology