The Inovo process employs a robust set of tools and a rigorous, structured methodology that allow users to gain a deep understanding of, and insight into, why some new offerings (whether a product, service, or business model) enjoy wide adoption while others are rejected or ignored.
The most distinguishing attributes of this process are:
Creation of new product/service/business model concepts based on insights into unmet needs and desires
- Dynamic creation of a ‘knowledge community’ of the ‘right’ individuals to engage with
- Elicitation of relevant, explicit and tacit knowledge
Development of models of consumers and their decisions that allow testing of specific ideas to understand why one product/service may be superior to another
- Use of Personas to capture, organize and structure knowledge of the customer
- Implementation of Personas as software models that can give indications of ‘how innovative’ a concept is
Use of new tools to prioritize ideas and concepts, and pick the ones with the most potential for market success
- Tools and methods that capture, organize and synthesize the relevant knowledge about the technology, the ecosystem and the opportunity
- Decision making support tools using market-based mechanisms such as the Concept Auction™ Decision Support Tool
Using customer understanding for communication and messaging to gain support for adoption—inside the company and with potential customers
Of the over 300 other ‘innovation purveyors’ we track, no other company has as comprehensive, integrated, efficient and effective front-end system. One indication of our difference is that we can create an executable software model of your future customers that you can use over and over to test new ideas, influence product design, evaluate features, and develop promotional activities without having to undertake new surveys, focus groups, or other market research activities.