Doing the Front-end Right is Necessary for Success
What you do in the front-end, determines success or failure. A good innovation process, when applied well, creates new knowledge that leads to the understanding of, and insight into, the future of what can be. The quality and quantity of the knowledge created is determined by the methods and tools used. The quality of a front-end process of innovation, and the new knowledge it creates, determines whether you consistently create blockbusters or failures.
An effective front-end process must:
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Shorten the time from initial initial idea to validated candidate for development
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Increase the quantity and quality of concepts entering New Product Development
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Increase the yield of the New Product Development process
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Shorten the adoption time and increase the adoption level of new offerings